Shiza Hassan is a pret-a-porter and haute couture label that was born in Lahore. The brand creates a distinctive array of traditional and fusion designs where old age traditional techniques meet modern cuts.
With the aim to create collections that are timeless and reflect our tradition, the designer herself experiments with a fusion of styles, silhouettes, textiles, textures and embellishments in addition to a wide colour palette.
The art of drape and trimming is at the heart of the Shiza Hassan label with each garment being perfectly tailored and checked by the designer herself.
After having received recognition as a high end luxury designer, Shiza Hassan now showcased her latest bridal collection ‘Aroos e Shehnai- Chapter II’ on the first day of the coveted L’Oreal Bridal Week.Aroos e Shehnai, however, is a depiction of contemporary bridal couture with a Persian twist. With aim to create something which caters to the needs of every bride. From a diverse colour palette of ethereal pastels to bolds likes reds and silhouettes which embody a harmonizing amalgamation of traditional and modern cuts, the brand has it all. They have used rich fabrics with intricate embroidery of gold and silver with hand embellishments and trimmings to create a magical look .
The coveted label showcased their bridal collection at PFDC L`Oreal Paris Bridal Week 2016 for the first time and rest is history.
Shiza Hassan is a LUMS graduate with a diploma in interior design from NCA.
Her work is driven by her love for traditional crafts, intensive detailing, penchant for perfection in workmanship and willingness to explore new ideas.
The brand is known for their signature prints and love for fusion wear and opulence as signature strength. She believes in spreading her wings and shares a robust vision in enhancing the label’s reputation and recognition.
Her current work draws inspiration from a myriad of cultures and art work around the world. Shiza Hassan trumps in the ‘design aesthetics, craftsmanship and beauty of an ensemble and this is what that makes each piece unique. There is extensive usage of traditional crafts worked into contemporary fashion forms with usage of zardozi, kaamdani, resham and 3D embellishments like crystals, chains, uncut stones, metallic and pearl pieces etc.
She believes in the preservation and protection of folk lore, traditions and threads of our heritage. Their latest collection features signature love for glam, interplay of color and embellishment with a strong underlying theme.