The glam sister duo Noreen Neelam showcased their debut bridal collection ‘Mumtaz Mahal’ on the Day three of Pakistan LO’real Paris Bridal Week. With the launch of their prêt collection just this year in May, the dynamic sister duo took up the opportunity to bring forth a fresh perspective to the world of couture.

With their debut bridal collection titled as ‘Mumtaz Mahal’ the sisters brought forth stunning designs from a plethora of colour palettes catering to the new-age bride. The designs were laced with immaculate details one cannot miss and cannot go without taking a second glance. The ensembles featured exquisite cutwork, sheesha work with a spin of contemporary magic setting a new trend this year.

When asked to share her thoughts on her debut collection, Noreen said: “It has been an exciting journey for us sisters. With massive love, support and encouragement from our family, friends alike we managed to achieve this incredible milestone within the span of just a few months. We really hope to add new perspectives to the world of couture in Pakistan.”

Furthermore, Neelam added: “It has truly been a remarkable journey for us. PLBW is the platform every couture designer aspires to reach and we did it! And we strive to go higher!”

Noreen Neelam is a high-end luxury label which was founded in May 2019. The brand creates a diverse array of designs for a modern Pakistani woman ranging from traditional, contemporary to fusion designs that highlight exquisite cuts that are in-keeping with the on-going trends. The collections range from Prêt, ready-to-wear Lawn, Formals and Bridals.

Noreen Neelam is available for retail in Pakistan through their studio located at 110A E/1 Gulberg 3, Hali Road (main road behind ChenOne) in Lahore.

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