Saadia is a graduate from London School of Economics. She transitioned to fashion with one single goal in her mind i.e. to add her own dimension in the Fashion industry of Pakistan and be recognized worldwide. From Haute couture to bridals, Formals, Luxury Pret, Casuals, stitched and unstitched fabrics, Noor by Saadia Asad has it all.

Saadia rules by a single principle ‘Elegant Clothes’. The brand believes in the idea of continuous evolution and accordingly has become one of the most leading names in the Fashion Industry of Pakistan. It is recognized internationally for its preppy trends and the fusion of eastern and western.

Her designs are both contemporary and intricately designed but she doesn’t ignore the traditional aesthetics. She has also developed lasting industry contacts with a variety of fashion gurus and cultural influencers worldwide that can be observed on Noor by Saadia Asad Instagram page.

We wish her all the best for her goals to establish her brand worldwide!