Multi-award winning fashion house Sania Maskatiya announces a new innovation for the fashion house; presenting a limited edition line of accessible prêt-wear, ESSENTIALS by Sania Maskatiya.

The line is an ode to the brands signature cuts and craftsmanship, in beautiful summery hues designed for day-to-day essential wearability and comfort as fashion staples made specially for customers to embrace a new kind of summer.

The brands’ first set of limited edition lawn, cotton and cotton eyelet designs will be launched today, i.e. 13th July, 2020 on Instagram, WhatsApp, e-store and the flagship stores. The collection will be available in multiple sizes at a price range of PKR 6,500 to 13,500.

The launch of ESSENTIALS by Sania Maskatiya comes at a time where the brand looks to evolve, innovate, and to introduce fashion that is more budget friendly and accessible. 

Sania Maskatiya has always been at the forefront of fashion evolution, among the first to proactively focus on digital marketing and e-commerce. Indeed, particularly during the global crisis brought by COVID-19, the Sania Maskatiya brand has proactively shifted its key focus to digital retail. 

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