Mayonnaise isn’t just a delightful addition to sandwiches and salads; it’s also a popular ingredient for hair masks. So, why...

The rise of social media has brought with it an entirely new form of celebrity: the influencer. With their millions...

As the festive season approaches, the air is charged with excitement. Amidst the celebrations, GulAhmed presents the “Maharani Muse” unstitched...

Multi-award winning Pakistani couture brand Sania Maskatiya will host its first solo trunk show featuring its capsule collection, JEHAN –...

I’ve always loved traveling, but it was my recent visit to the Alpine Hotel and Resort that took my wanderlust...

Finding the right partner is one of the most important decisions in life. It is a choice that can significantly...

My journey to explore the historic Cecil Hotel in Murree, Pakistan, was nothing short of spectacular. The hotel, built in...

In the realm of women’s fashion, nothing embodies elegance and timeless beauty quite like embroidered outfits. Every woman understands the...

The Pearl Continental Hotel, a distinguished 4.5-star establishment, is nestled in Bhurban, a picturesque town in Pakistan. Tucked amidst the...

For fashion enthusiasts who desire to make a statement with their wardrobe, Salt by Ideas is a brand that deserves...

Fragrances play a significant role in our day-to-day lives, creating a sensory experience thatenhances our mood and leaves a lasting...

With Eid just around the corner, it’s time to embrace the spirit of the festivities and enhance yourwardrobe with captivating...

Eid is just around the corner, and it’s time to prepare for the joyous festivities ahead. To make your Eid...

When it comes to expressing your personal style and leaving a memorable impression, fragrance plays a crucial role. The Ideas...

When it comes to completing an outfit, the right pair of shoes can make all the difference. Footwear not only...

Discover the world of delightful scents with the Ideas Kids Fragrance Range. Designed to capture the essence of fun and...

Attention all fashion aficionados! Get ready to make a lasting impression at your upcoming family gatherings and get-togethers with Ideas’...

Are you in need of a wardrobe upgrade? Well, if so, then you are in luck. The Great Summer Sale...

Are you looking to flaunt your western-wear style in the best way possible this summer? If yes, then don’t forget...

Just when you thought summer couldn’t get any better, Ideas brought to you The Great Summer Sale in-stores and online....

Great news for all discount lovers! The Ideas Great Summer Sale is finally here. With more than 5000 products available...

The season of sunshine in Pakistan is synonymous with Ideas Great Summer Sale! Promising to be the ultimate summer fashion...

We have all heard the well-intentioned advice to remain optimistic at some point in our lives. When you are submerged...

1. Dates: Dates are a traditional food for breaking the fast and are rich in fiber, vitamins, and minerals. They...

When it comes to clothing brands, Pakistan has a wide variety of options. People can choose from casual, formal, eastern, and western wear...

With the end of winter comes a long-awaited reunion – with colors so bright and joyful they make you want...

No matter how strong a couple’s bond is, there will inevitably be some arguments. Additionally, minor arguments here and there...

Renowned Pakistani singer Kaifi Khalil was born on September 2, 1996, in Karachi, Pakistan. Find out more about Kaifi Khalil,...

Amounting to over PKR 1 Crore, Patakha Pictures’ third grant is funded by U.S Department of State and includes mentorship...

RedBull’s “Off The Roof” music concert was a truly unforgettable experience that left a lasting impression on attendees. The first-of-its-kind...

The greatest qawwals of our time, Fareed Ayaz – Abu Muhammad Qawwal & Party wowed the Pakistani diaspora in Dallas,...

Founded in 1882, Cuervo y Sobrinos has an unparalleled history that screams grace, elegance and class. Being in the industry for a...

Meet Mr. Jalal G. Karim who is bright, able and multitalented. He is a Pakistani-born YouTuber, cricketer, and the owner...

JS Bank shared a series of famous dialogues on their social media accounts over the weekend, confusing the netizens who...

Amna Mustabeen Baig, first Pakistani to work at Koenigsegg Automative as a Manufacturing Engineer. This Swedish automaker is well known...

One of the most promising young Pakistani actors, and the star of the immensely popular television serial Benaam, Saad Qureshi,...

A woman’s best friends are shoes. There is no disputing that you can never have enough shoes, no matter how...

Summer is the most popular season in most Pakistani cities and it is considered lawn season by many Pakistani ladies....

There are beautiful places in Pakistan that are on the travel bucket list of every Pakistani.  It consists of spots...

Marriage is the start of a new chapter in your life. It’s full of love, excitement, and a smidgen of...

Bunto’s bridal couture is in a league of its own Her inspirations are gleaned from nature, heritage, royal courts and...

All you need to liven up the remainder of your day is a nice breakfast in the morning! No worries,...

Ramadan is a month filled with the blessings and happiness. Without a doubt, the Holy Month provides a wonderful opportunity...

Yes, marriages and relationships are actually not a piece of cake and they can be tricky. Sometimes everything goes so...

Colour in all its contrasting and co coordinating glory is what Nomi’s label is about. Nomi just knows the right...

Karachi, 29 March, 2022 – Samsung Pakistan breathed life into the night with its epic event, hosted at Karachi’s District...

With the last song of Season 14, Phir Milenge, Coke Studio is here to tell you that Faisal Kapadia and...

The new season of Kashmir beats has caught the attention of music lovers! Kashmir Beats presented by Kashmir Cooking Oil...

Coke Studio brings together the sibling duo of Meesha Shafi and Faris Shafi with Muaziz Saarif, the ninth song from...

Society is continuously evolving and over the years it has brought along the rise of social media influencers. These influencers...

Seed Out, Pakistan’s 1st not for profit crowd funding platform has been conferred with Islamic Development Bank Award for Impactful...

There comes a time when you are exhausted of your daily routine and strict schedules and often a vacation is...

Hira Ali Beauty launched its “Miracle Hair Oil” after making waves in the Pakistani skincare industry with its skin first approach. Using the...

Eid ul Azha went great and people are still swooning over all the looks of influencers. These influencers were seen...

Travelers from all around the world love to visit northern areas of Pakistan because the country is blessed with heavenly...

Everyone wants to feel loved and connected to your partner. Here are some tips for the couples to follow. These...

The famous actress Alizeh Shah from “Taana Baana” and “End e Wafa” face a lot of criticism on her look...

Despite the lockdown situation our glamorous influencers managed to create amazing looks. The Instagram feed has extremely eye-catching in the...

The music video for Azaan Sami Khan’s new single Tu is almost here. And just in time for the release,...

Bill and Melinda Gates announced in identical tweets Monday that they were ending their 27-year marriage. According to them “no...

PCOS is basically Polycystic ovary syndrome (PCOS). Its symptoms include:  1)  Ovarian cysts 2)  Irregular Periods 3)   Acne 4)  Thinning...

Merium Pervaiz is a confident, self-determined individual who is passionate and energetic about her work. She is known for her...

Neha Maneka, a lady full of talent. She is an event manager, a publicist and well known name when it...

The #Pawrihoraihai video was extremely viral on the social media and it has become the hot topic now. Different people...

The HBL Pakistan Super League 6 anthem, “Groove Mera” has been launched today. The anthem will be playing on leading...

Abdullah Qureshi has been surprising his fans by experimenting his soulful voice in different music genres and the versatile Abdullah...

An original composition, Kiani has collaborated with the legendary Ustad Nusrat Fateh Ali Khan’s patent Tabla player, Ustad Dildar Hussain...

A video of two restaurant owners in Islamabad making fun of their manager’s broken English has been viral on the...

Porto Montenegro, one of the largest international investors in Montenegro introduces itself to the people of Pakistan via Montenegro’s Citizenship...

Veteran musician and Strings band-member Bilal Maqsood has curated and directed a new digital music series titled ‘VELO Sound Station...

POCO establishes its global independence as it unveils its latest budget smartphone, featuring a powerful camera, 6,000 mAh battery and...

The famous Mahira Khan is known for her remarkable acting skills and all of her dramas are a hit. She...

As soon as we grow up we are frequently asked questions by relatives and family that when we are going...

Multi-award winning fashion house Sania Maskatiya has released Drop Three from the limited edition line of accessible prêt-wear, ESSENTIALS by Sania Maskatiya. The...

Don’t tell your daughters to stay at home, tell your sons to behave! De forget to discipline their children. Disciplining...

“Marriages are made in heaven and consummated on Earth.” Well yes this is how it goes in the world but...

POCO, the industry-redefining smartphone brand, launched its latest device: POCO X3 (NFC). Tailored for young tech and gaming enthusiasts, it...

Yes, it was a publicity stunt! The wife of the famous tiktoker Adil Rajput’s wife uploaded a short video in...

PEMRA It stands for Pakistan’s Electronic Media Regulation Authority bans some dramas due to indecent content. Here is the list....

There is always some confusion when it comes to choosing professions. Your education and your subjects are the backbone when...

Shopping for kids is a regular process as they grow so much faster at that age. It isn’t always convenient...

Global technology leader Xiaomi today announced Redmi 9 in Pakistan. The brand-new entry-level smartphone touts significant upgrades from its predecessor,...

Fadia Shaboroz, U.K. based Pakistani,  is singing her way to fame and is surely here to stay! A cursory glance...

Noor Jehan plays a very major role in the music industry! Here is the list of 5 most famous songs...

Love Marriage: Prior understanding: Both of them know each other and then they decide to marry someone as they have...

Beloved smartphone brand returns with best-in-class performance experience. POCO, the beloved smartphone product brand today launched its latest device: POCO...

5/5 Sisters Clears CSS Exam and Marks a New Bench.All the social media platforms are talking about these five sisters...

 One of Pakistan’s most popular actors and the lead singer of rock band Call, Junaid Khan has released a beautiful...

Saba Qamar never fails to be our country’s unambiguous actress. More Power to You Saba Qamar! Saba Qamar is the...

Heer Maan Ja famed actress and producer Hareem Farooq teamed up with the contemporary fashion brand Lulusar to craft a...

Redmi Note series has been offering some of the most incredible mid-range smartphones on the market, with over 110 million...

Making a fantastic debut with his first ever single, Haadi Uppal’s song “Te Quiero” that features sensation Aima Baig, has...

Marking as his third musical release in the past three months, Abdullah Qureshi has dropped another single ‘Kitni Dair’ accompanied...

Stunning, power-packed device features a quad camera setup and an unparalleled user experience. Global technology leader Xiaomi today announced Redmi...

We’re living in strange times right now. Everyone is at home and quickly running out of new things to do....

DIRECTIONS: First of all wash your hands and then dry them. After that switch of your phone and the remove the...

1 – Help Your Partner and Try Different Hairstyles! Yasir Hussain helps Iqra Aziz braid her hair! 2 – Be...

INGRIDIENTS: 1 cup basin 1/2 teaspoon ground coriander 1 teaspoon salt 1/2 teaspoon ground turmeric 1/2 teaspoon chili powder 1/2...

Yes, social distancing and isolation could lead to STRESS, ANXIETY AND DESPRESSION which makes our immunity low. This lockdown and...

J. presented its Spring Summer Collection Vol. I at Dolmen Mall, Clifton, on Saturday in Karachi. The brand showcased its...