A PIFD graduate and a PFDC Emerging Talent Designer Hira launched an independent couture label, “HIRA ALI STUDIOS” in 2017. Hira received further training at the prestigious France based Fashion School – Ecole de la Chambre Syndicale de la Couture, and ever since launching her own label has participated in the biggest fashion weeks locally and Internationality.

The the fashion industry we repeatedly see how women are the ones bringing new and fresh things in the market. Recently Ali Zeeshan displayed a great message against child marriage through his runway show and Hira Ali seems to have followed suit.

Acclaimed as one of Pakistan’s most exciting new fashion designers Hira Ali at the core of her line was the need to celebrate individuality, outside the restrains of what society deems ‘appropriate’. She achieved this by constructing looks that relied on modern techniques, and design that was a step away from the traditional.

Even her Bridal collection is refreshingly unique and contemporary. She uses Crip lines, modern cuts and minimal designs to showcase her own identity through her designs. That truly is brave for a new designer!