The ‘Shamaeel’ brand is defined as a premium brand – the quintessential choice of the “Diva” who seeks to stand apart as the head turner. The collections are inspired from various sources of history/culture to bring forth a cosmopolitan flavour. Although the story changes the drama remains.
Fore most the Shamaeel brand boasts of unique silhouettes and an eye to detail in each piece. Within that it is coveted for its point of difference and bold expression of feminity. A brand that has one of the highest acclaims to state of personal style and wow our clients at every fashion show.
Shamaeel Ansari is one of the living legends of Pakistani fashion with twenty-four years of work in the industry under her belt. Her quintessential label has stood the test of time and expanded its presence globally.
Shamaeel’s style is laced with magnificence and grandeur, while her couture is luxuriant and distinctly bordering on the regal, her new prêt is a cluster of price sensitive high fashion that leaves a unique stamp of ingenuity on a melange of fabrics. Her collections have evolved over the years from flamboyance to an elegant mellowness, gently embued with a sense of magic and mystery.
She is renowned for her jewel tone jackets, richly worked monochromatic long coats, elegant cuts with constellations of threads, applique, sequins, colour,and prints. She skillfully plays with elements and imagination to weave vibrant tapestries of colours and textures.
Blending east and west, leisure and decadence, oriental and the outright contemporary sensuously in her creations. Her mastery over vintage techniques is staggering. Shamaeel graduated from University of California at Berkley with a major in Finance and Corporate Law.
Coming from an industrial family background, she digressed from her initial plans of joining the family business, turning instead to the creative side, indulging her passion for ancient textiles, and research into cultures of ancient civilisations.
Creativity and an acute business sense shaped predominantly by her grandfather, Shamaeel found herself in the world of fashion designing. Starting with a bang her debut held at Cafe Royale in London for an Imran Khan Benefit evening in August 1987. And there was no looking back.
Shamaeel has to her credit some of the most exotic solo shows held to date in Pakistan.